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Problem Addressed

Reselling, donating and recycling unused items is often complex and time-consuming. Many people would love to give a new life to their unused items and free up some space, but are hindered by logistics challenges and a lack of time.

Solution Overview

²Ñö°ì°ì¾± makes access to the circular economy easy:

  • Users drop their items at the nearest ²Ñö°ì°ì¾± space.
  • ²Ñö°ì°ì¾± takes care of the rest, from reselling to donations and recycling with its selected partners.
  • Users get the resale price (if sold) and can view the impact of their item’s sale/donation in terms of saved eq. CO2 on their personal dashboard.
  • The service is 100% free for end users.

How does it work behind the scenes?

  • ²Ñö°ì°ì¾± staff collect the items and transfer them to a central warehouse using a cargo bike.
  • The items are sorted in the warehouse between reselling, donation and recycling, depending on user preferences and item condition.
  • ²Ñö°ì°ì¾± works with sustainable partners for each item category (e.g. with Reflaunt for reselling premium fashion items).
  • ²Ñö°ì°ì¾±’s in-house technology manages its operations and measures the impact of its activities (saved eq. CO2) which is then shared with both users (dashboard) and B2B clients (quarterly reporting).

The effectiveness of the solution is measured in terms of number of saved objects and saved eq. CO2.

The objective of ²Ñö°ì°ì¾±’s real estate clients is to offer services to their tenants, make their buildings more attractive, accelerate the leasing time and increasing their positive environmental impact. ²Ñö°ì°ì¾± adoption rate is on average 3x higher than the mainstream alternative: on average, 30%+ of building users use ²Ñö°ì°ì¾±. Landlords are another group that are actively looking for services with a positive impact, for their own ESG strategy and/or to make their buildings more attractive. Traditional services often communicate on how they minimize the negative externalities of their service. ²Ñö°ì°ì¾± service has a positive environmental and social impact by design, which is a strong differentiation.

There are two options to deploy ²Ñö°ì°ì¾± service:

  • Classic ²Ñö°ì°ì¾± with dedicated space and staff in the building.
  • ²Ñö°ì°ì¾± Lite service based on building existing staff (e.g. reception people) using ²Ñö°ì°ì¾±’s technology.

The cost of a Classic ²Ñö°ì°ì¾± depends on the opening hours and the size of the building.

Case Study

The ²Ñö°ì°ì¾± space at Morland Mixité Capitale in Paris, now named La Félicité, is an interesting case study. The mixed-use site, with offices, hotels, apartments and retail spaces, opened in June 2022. ²Ñö°ì°ì¾± is available for all end users (office workers, neighbors, retail clients) and generated immediate interest from the onset. Registrations and usage (items dropped at ²Ñö°ì°ì¾± for reselling, donation and recycling) are growing fast, and even higher growth is anticipated in September 2022 when residents return from summer vacation.

This page presents data, evidence, and solutions that are provided by our partners and members and should therefore not be attributed to UKGBC. While we showcase these solutions for inspiration, to build consensus, and create momentum for climate action, UKGBC does not offer commercial endorsement of individual solutions. If you would like to quote something from this page, or more information, please contact our Communications team at media@ukgbc.org.

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